Client Name // Aqua
Project // Logo and overall resort branding, construction site branding, sales kit with floorplan inserts, off-site Welcome Center design, print ads, newsletters, outdoor, web site, broadcast emails, custom specialty owner gifts, “Key City” Buyer Parties in select Southeastern markets, special events on-site, press relations
Objective // Firmly establish a luxury brand for and market condominiums within a new 22-story beachfront resort tower on the western (redeveloping) end of Panama City Beach, Florida.
Solution // Initial “pre-construction” sales phase resulted in 92% sellout, with an aggressive marketing program to create immediate interest for remaining unsold units and create regular communication channel with “pre-construction” buyers to encourage/inspire purchase satisfaction until closing and beyond. After completion of tower, branding efforts shifted to marketing 100+ units on the resort rentals program.
www.aqua-gulf.com