Client Name // Aronov Realty Management
Project // Trade show presence including corporate brochure, individual retail center brochures, trade ad, environmental graphics
Objective // Create an engaging theme for a retail development company at an annual trade show in Las Vegas, including a brochure presenting the firm’s portfolio of 100 retail centers throughout the Southeast, individual brochures on each retail center, and theme integration into environmental graphics used in the company’s 3,200 square foot show floor exhibit.
Solution // Since the company’s retail strength is in emerging middle markets, a growth theme centered around sunflowers as a visual signature was integrated into every component of the program down to fresh sunflowers in the show floor exhibit design.