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Services
Counseling and Planning
- New product and services development
- All phases of the marketing and sales processes
- New media and interactive integration
- Budget consulting and management
Marketing Strategy Development
- Establish objectives and plan strategy
- Create efficient and effective marketing plans
- Develop advertising to take advantage of media selections
- Enforce synergy of all marketing efforts to build image
Creative Direction and Production Management
- Establish unique, appropriate identity
- Enforce consistency of all marketing materials
- Research and supervise outside creative assignments
- Brokerage, management and quality control of all production
Media
- Research, negotiate and place all media types
- Reach and frequency evaluation of all broadcast schedules
- Computerized verification of all broadcast media buys
- Manufacturer co-op preparation and filing
- Negotiate special positions and bonuses
Web Development and Design
- Comprehensive site architecture strategy and planning
- Creative design for web sites, intranets and extranets
- Content management solutions
- Custom database-driven applications
- E-commerce
- Broadcast email marketing
- Search Engine Optimization and Placement
Other Services
- Research, focus groups and surveying
- Merchandising and sales center design
- Trade show, convention and contest materials
- Creation of client presentations and speeches
- Database marketing and lead processing systems
- Writing and editing of internal client communications
- Public Relations and Press Relations campaign integration
Research
LWT Communications’ research and media department utilizes the most current market research and media resources available. Some of our research and media resources include:
Database Searches
Information databases and other services offering industry information, corporate information, media analysis, target audience analysis, demographic and psychographic information, including zip code pinpointing, organization memberships, life-style information, viewing and listening habits, etc. Resources include Nexis, Lexis, Dialog, Dow Jones, Dun & Bradstreet Information Services and others.
Simmons
Complete target audience demographic profile information including; age, income, marital status, children, education, and media preference information; preferred radio formats, types of TV programs watched, etc.
Agency Network
Affiliate of 800+ international agency network providing resource survey and industry information on breaking trends in the advertising industry.
Media Management Plus
Computer system to create media plans and maximize client’s media dollars.
Nielsen Television Ratings
Arbitron Radio Ratings
Standard Rate & Data
Access to information on magazines and newspapers with circulation breakdowns, rates and mechanical information.
Caci
Zip code qualitative information to pinpoint direct mail marketing to areas within a given radius or zone.
Combining these resources and our media department’s professional relationships with publications, outdoor suppliers and broadcast stations across the country enables LWT Communications to negotiate the best rates on the most effective media. Our presence in the media buying process also ensures that our client’s schedules will be respected, run as ordered and deliver the projected impressions.